| Retail Identity Design | Art Direction | Store Design Management | Expansion Plan |
For RASMA we developed a modern retail identity for a fragrance brand distinguished by bold contrasts of white and red. The concept reflects clarity, energy, and sophistication, translating the essence of contemporary perfumery into a striking retail presence.
Through art direction, design management, and an expansion plan, the vision was shaped to ensure consistency and scalability. The result is a perfume destination that embodies modern elegance, offering customers an atmosphere as vibrant and memorable as the fragrances themselves.